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Video duration: 235 seconds

This video explores how different websites use the concept of tailoring to adapt to individual users.

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Using Time Pressure to entice Purchases for Online Shopping Using Time Pressure to entice Purchases for Online Shopping
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Video duration: 128 seconds

This video explores how eBay, Amazon, and woot use the concepted of the limited time offer to entice customers to make a purchase.

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Video duration: 149 seconds

A viral marketing site built by Microsoft, clearification.com tells the story of a man looking for direction in life. Its also a brilliant example of how a marketing campaign can encourage subtle branding to positively promote a brand.

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Collaboration in Google Docs Collaboration in Google Docs
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Video duration: 179 seconds

This case study explores how Google Docs makes it easy to create content and involve other users -- two critical parts of the Web Behavior Chain

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Moderated Comments on digg.com Moderated Comments on digg.com
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Video duration: 48 seconds

An overview of the moderated comment system on digg.com to show how digg's users assign credibility to comments

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Amazon Credibility Amazon Credibility
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Video duration: 52 seconds

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