User Participation - captology nugget User Participation - captology nugget
Posted by: jyotikaprasad

Video duration: 58 seconds
Global video hits: 71

A nugget on how yahoo answers involves the user

Related: captology, nugget, participation

Character and Narrative: Persuasion in Advertising Character and Narrative: Persuasion in Advertising
Posted by: rolf1

Video duration: 291 seconds
Global video hits: 2660

Looks at clearification.com and bbv99.com to see how the use of character and narrative to persuade visitors

Related: bbv99, captology, captology.tv, character, clearification, narrative, persuasion, vista, wendys

Using Fear to Influence Online Buying Decisions Using Fear to Influence Online Buying Decisions
Posted by: agadson

Video duration: 147 seconds
Global video hits: 2014

This is a persuasion theme study on how fear tactics are used online to influence people's buying decisions.

Related: 2.0, captology, captology.tv, fear, persuasion, web

Gaming School Gaming School
Posted by: rolf1

Video duration: 164 seconds
Global video hits: 768

A trailer for a film about a student whose life is turned upside down when studying for tests in the school mode of the NCAA Football 07 video game becomes more compelling than actual school.

Related: 07, avatar, captology, captology.tv, ea, fantasy, football, intrinsic, motivation, ncaa, persuasion, persuasive, technology

Border Warrior Border Warrior
Posted by: shane112

Video duration: 87 seconds
Global video hits: 4763

Border patrol as a video game?!
This video is satire and is intended to show how the State of Texas has turned the act of immigration patrol into a video game. I draw heavily from the research done by BJ Fogg's Persuasive Technology Lab. Visit their site at Captology.tv
I in no way advocate the hunting of immigrants. Hell, I'm pretty damn liberal as far as immigration policy goes.

Related: aliens, border, captology, control, fogg, game, games, illegal, nugget, patrol, persuasion, texas, video

Persuasion in Collaborative Art Websites Persuasion in Collaborative Art Websites
Posted by: rolf1

Video duration: 229 seconds
Global video hits: 1241

looks at how 2 websites, drawball.com and swarmsketch.com persuade people to contribute

Related: art, captology, captology.tv, collaborative, persuasion, technology

How Easy is Reading the News? How Easy is Reading the News?
Posted by: squirrelhat

Video duration: 277 seconds
Global video hits: 327

A look at ease of use on different social news sites. digg, popurls, slashdot, reddit, fark.

Related: captology, captology.tv, digg, ease, easy, fark, of, persuasion, popurls, reddit, slashdot, use

eBay ratings: largely positive records and negative feedback eBay ratings: largely positive records and negative feedback
Posted by: deaneckles

Video duration: 38 seconds
Global video hits: 1732

How eBay uses the availability heuristic to influence attitudes towards sellers--and ultimately buying and bidding behavior.
Update: This video applies to the U.S. version of the site (ebay.com), but not some other versions (e.g. ebay.co.uk) that allow filting feedback by positive/neutral/neg ative.

Related: auction, availability, captology, captology.tv, computer, ebay, feedback, influence, persuasion, psychology, rating, reputation

Email Invites:  Best Practice Email Invites: Best Practice
Posted by: afrank1686

Video duration: 169 seconds
Global video hits: 187

captology.tv

Related: captology

Encouraged Addiction Encouraged Addiction
Posted by: agadson

Video duration: 104 seconds
Global video hits: 273

This is a case study of how Gizmodo encourages users to frequently visit their site using intrinsic motivation.

Related: 2.0, blogs, captology, captology.tv, gizmodo, persuasion, web

Cooperation as a Motivator Cooperation as a Motivator
Posted by: makaiopalani

Video duration: 204 seconds
Global video hits: 326

This video looks at the different ways cooperation is used to motivate viewers and users to become aware, get active, and spread the word about causes like educational equality.
www.captology.tv

Related: captology, cooperation, education, equality, human, motivation, persuasion, rights

Google Image Labller Google Image Labller
Posted by: jyotikaprasad

Video duration: 122 seconds
Global video hits: 173

a captology case study on how google image labeller uses persuasive technology to involve users

Related: captology, filmfestival, image, labeller

Nugget 1- Newsvine (Money in the Bank) Nugget 1- Newsvine (Money in the Bank)
Posted by: shane112

Video duration: 88 seconds
Global video hits: 2176

Captology Nugget #1- Shane Walker
Newsvine gets the News Format Look and Feel Down Cold

Related: 2.0, captology, fogg, news, web

Help Me Help You Help Me Help You
Posted by: agadson

Video duration: 53 seconds
Global video hits: 199

This is a brief study of how LinkedIn uses the concept of reciprocation to persuade existing users to invite new members

Related: 2.0, captology, captology.tv, linkedin, online, persuasion, web

Blogger Blogger
Posted by: jyotikaprasad

Video duration: 39 seconds
Global video hits: 52

Making target behaviour easy - captology

Related: captology, nugget, participation

Alarm Clocking Alarm Clocking
Posted by: fredleach

Video duration: 188 seconds
Global video hits: 4064

This video describes alarm clocking, the technique by which some websites get users to visit their site daily at a regular time.

Related: alarm, negative, captology, clocking, influence, persuasion, reinforcement

Musical Cell Phones Musical Cell Phones
Posted by: kayese

Video duration: 183 seconds
Global video hits: 1182

Musical persuasion and cell phones. What is instore and where it comes from.

Related: captology, cell, mobile, music, persuasion

Posting Ads on Fogster.com Posting Ads on Fogster.com
Posted by: yeonghaur

Video duration: 52 seconds
Global video hits: 105

Captology assignment: nugget to show the principle of suggestion at the right moment.

Related: captology

Persuasive Registration - A look into 3 Social Networks Persuasive Registration - A look into 3 Social Networks
Posted by: aselig08

Video duration: 366 seconds
Global video hits: 1212

This video looks into persuasive registration on Social Networking websites. Ever wondered how websites convince you to submit your personal information on line. This video explores one arena where thes tools are used.

Related: captology, networking, persuasion, social

Opera Mini-Browser of the Future? Opera Mini-Browser of the Future?
Posted by: bigslice85

Video duration: 115 seconds
Global video hits: 2269

This is a look at the publicity campaign for Opera's mini browser (for mobile phones).

Related: captology, opera, stanford

Persuasion Profiling Persuasion Profiling
Posted by: fredleach

Video duration: 149 seconds
Global video hits: 907

This video discusses a new tool companies may use to influence consumers online

Related: persuasion, captology, influence, persuasion, profiling

Tailoring: Websites that adapt to you Tailoring: Websites that adapt to you
Posted by: nundeeram

Video duration: 235 seconds
Global video hits: 609

This video explores how different websites use the concept of tailoring to adapt to individual users.

Related: amazon, captology, cs377p, filmfestival, linkedin, netflix, pandora, tailoring

Zazzle Zazzle
Posted by: jackankath

Video duration: 201 seconds
Global video hits: 702

A look at the persuasion strategies used by zazzle.

Related: captology, persuasion, zazzle

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