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User Participation - captology nugget Posted by: jyotikaprasad
Video duration: 58 seconds Global video hits: 71 A nugget on how yahoo answers involves the user Related: captology, nugget, participation |
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Character and Narrative: Persuasion in Advertising Posted by: rolf1
Video duration: 291 seconds Global video hits: 2660 Looks at clearification.com and bbv99.com to see how the use of character and narrative to persuade visitors Related: bbv99, captology, captology.tv, character, clearification, narrative, persuasion, vista, wendys |
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Using Fear to Influence Online Buying Decisions Posted by: agadson
Video duration: 147 seconds Global video hits: 2014 This is a persuasion theme study on how fear tactics are used online to influence people's buying decisions. Related: 2.0, captology, captology.tv, fear, persuasion, web |
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Gaming School Posted by: rolf1
Video duration: 164 seconds Global video hits: 768 A trailer for a film about a student whose life is turned upside down when studying for tests in the school mode of the NCAA Football 07 video game becomes more compelling than actual school. Related: 07, avatar, captology, captology.tv, ea, fantasy, football, intrinsic, motivation, ncaa, persuasion, persuasive, technology |
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Border Warrior Posted by: shane112
Video duration: 87 seconds Global video hits: 4763 Border patrol as a video game?! This video is satire and is intended to show how the State of Texas has turned the act of immigration patrol into a video game. I draw heavily from the research done by BJ Fogg's Persuasive Technology Lab. Visit their site at Captology.tv I in no way advocate the hunting of immigrants. Hell, I'm pretty damn liberal as far as immigration policy goes. Related: aliens, border, captology, control, fogg, game, games, illegal, nugget, patrol, persuasion, texas, video |
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Persuasion in Collaborative Art Websites Posted by: rolf1
Video duration: 229 seconds Global video hits: 1241 looks at how 2 websites, drawball.com and swarmsketch.com persuade people to contribute Related: art, captology, captology.tv, collaborative, persuasion, technology |
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How Easy is Reading the News? Posted by: squirrelhat
Video duration: 277 seconds Global video hits: 327 A look at ease of use on different social news sites. digg, popurls, slashdot, reddit, fark. Related: captology, captology.tv, digg, ease, easy, fark, of, persuasion, popurls, reddit, slashdot, use |
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eBay ratings: largely positive records and negative feedback Posted by: deaneckles
Video duration: 38 seconds Global video hits: 1732 How eBay uses the availability heuristic to influence attitudes towards sellers--and ultimately buying and bidding behavior. Update: This video applies to the U.S. version of the site (ebay.com), but not some other versions (e.g. ebay.co.uk) that allow filting feedback by positive/neutral/neg ative. Related: auction, availability, captology, captology.tv, computer, ebay, feedback, influence, persuasion, psychology, rating, reputation |
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Email Invites: Best Practice Posted by: afrank1686
Video duration: 169 seconds Global video hits: 187 captology.tv Related: captology |
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Encouraged Addiction Posted by: agadson
Video duration: 104 seconds Global video hits: 273 This is a case study of how Gizmodo encourages users to frequently visit their site using intrinsic motivation. Related: 2.0, blogs, captology, captology.tv, gizmodo, persuasion, web |
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Cooperation as a Motivator Posted by: makaiopalani
Video duration: 204 seconds Global video hits: 326 This video looks at the different ways cooperation is used to motivate viewers and users to become aware, get active, and spread the word about causes like educational equality. www.captology.tv Related: captology, cooperation, education, equality, human, motivation, persuasion, rights |
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Google Image Labller Posted by: jyotikaprasad
Video duration: 122 seconds Global video hits: 173 a captology case study on how google image labeller uses persuasive technology to involve users Related: captology, filmfestival, image, labeller |
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Nugget 1- Newsvine (Money in the Bank) Posted by: shane112
Video duration: 88 seconds Global video hits: 2176 Captology Nugget #1- Shane Walker Newsvine gets the News Format Look and Feel Down Cold Related: 2.0, captology, fogg, news, web |
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Help Me Help You Posted by: agadson
Video duration: 53 seconds Global video hits: 199 This is a brief study of how LinkedIn uses the concept of reciprocation to persuade existing users to invite new members Related: 2.0, captology, captology.tv, linkedin, online, persuasion, web |
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Blogger Posted by: jyotikaprasad
Video duration: 39 seconds Global video hits: 52 Making target behaviour easy - captology Related: captology, nugget, participation |
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Alarm Clocking Posted by: fredleach
Video duration: 188 seconds Global video hits: 4064 This video describes alarm clocking, the technique by which some websites get users to visit their site daily at a regular time. Related: alarm, negative, captology, clocking, influence, persuasion, reinforcement |
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Musical Cell Phones Posted by: kayese
Video duration: 183 seconds Global video hits: 1182 Musical persuasion and cell phones. What is instore and where it comes from. Related: captology, cell, mobile, music, persuasion |
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Posting Ads on Fogster.com Posted by: yeonghaur
Video duration: 52 seconds Global video hits: 105 Captology assignment: nugget to show the principle of suggestion at the right moment. Related: captology |
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Persuasive Registration - A look into 3 Social Networks Posted by: aselig08
Video duration: 366 seconds Global video hits: 1212 This video looks into persuasive registration on Social Networking websites. Ever wondered how websites convince you to submit your personal information on line. This video explores one arena where thes tools are used. Related: captology, networking, persuasion, social |
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Opera Mini-Browser of the Future? Posted by: bigslice85
Video duration: 115 seconds Global video hits: 2269 This is a look at the publicity campaign for Opera's mini browser (for mobile phones). Related: captology, opera, stanford |
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Persuasion Profiling Posted by: fredleach
Video duration: 149 seconds Global video hits: 907 This video discusses a new tool companies may use to influence consumers online Related: persuasion, captology, influence, persuasion, profiling |
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Tailoring: Websites that adapt to you Posted by: nundeeram
Video duration: 235 seconds Global video hits: 609 This video explores how different websites use the concept of tailoring to adapt to individual users. Related: amazon, captology, cs377p, filmfestival, linkedin, netflix, pandora, tailoring |
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Zazzle Posted by: jackankath
Video duration: 201 seconds Global video hits: 702 A look at the persuasion strategies used by zazzle. Related: captology, persuasion, zazzle |






















